Not just a Horrockses but a NOVELTY PRINT Horrockses

I’m so wildly in love with my new Horrockses dress it gets a whole post to itself (and i had a better more informative post planned too). Its got the pretty standard Horrockses label that dates it to pre 1958. I’m reckoning with the side zip and the fact is is a size 14 but equating to around an 8 i would say it is probably 1952-55. After Horrockses introduced their size 10 it seems their sizes got considerably bigger. Hence why i believe this is pre their introduction of a size 10. The print on this is completely fabulous it defies all belief. I’m wondering who the print might be by… Something makes me feel it might be a Pat Albeck as i know she designed some pretty fabulous novelty prints whilst at Horrockses. I’m going to do my research on this one! See what else i can dig up.

Vintage obsessions: Alice Edwards

I THINK after Horrockses this may well be my next favourite label. I am yet to find an Alice Edwards dress that I don’t like! It appears that in the 50s there were at least two lines produced. Some of the dresses are labelled “An Alice Edward’s Italian”. This seemed to be the day wear range and often features beautiful floral dresses in glazed cottons. This is one of my own dresses;





The other range in the 50’s was the “Alice Edward’s goes places” label which seemed to be the more formal line with evening dresses and cocktail dresses too. This example comes from the Hampshire museum service collection. It is a red synthetic fabric with lurex threads woven into it. Very stylish! This dress date from between approximately 1955-59.
HMCMS:BWM1967.624


Into the 1960s the Alice Edwards line seemed to produce dresses simply with the Alice Edwards simple label in. This is another example from the Hampshire museum service collection. It dates to c.1965
HMCMS:C1984.122

The earliest advertisements for Alice Edwards that I have found date to 1955. These adverts seem to suggest it to be a “new” line. So potentially this is when it started.

Alice Edwards dresses seem to command some pretty high prices (i’ve seen them at over £300 on a few occasions) although it is a label i can not find ANYTHING about. If anyone has any more info i would love love love to know.