I THINK after Horrockses this may well be my next favourite label. I am yet to find an Alice Edwards dress that I don’t like! It appears that in the 50s there were at least two lines produced. Some of the dresses are labelled “An Alice Edward’s Italian”. This seemed to be the day wear range and often features beautiful floral dresses in glazed cottons. This is one of my own dresses;
The other range in the 50’s was the “Alice Edward’s goes places” label which seemed to be the more formal line with evening dresses and cocktail dresses too. This example comes from the Hampshire museum service collection. It is a red synthetic fabric with lurex threads woven into it. Very stylish! This dress date from between approximately 1955-59.
Into the 1960s the Alice Edwards line seemed to produce dresses simply with the Alice Edwards simple label in. This is another example from the Hampshire museum service collection. It dates to c.1965
Alice Edwards dresses seem to command some pretty high prices (i’ve seen them at over £300 on a few occasions) although it is a label i can not find ANYTHING about. If anyone has any more info i would love love love to know.