Whilst busily researching for my masters dissertation today (ok, perhaps not so busily, perhaps more flicking through the Ambassador at a leisurely speed) I happened to stumble across something rather exciting. Initially I felt like I might keep this snippet of information to myself, but  realised it was just too good not to share!

Thanks to Chris Boydell I have long-since known that Horrockses purchased textile designs from Lucienne Day, but it was never clear whether any were actually put into production. This was because Horrockses purchased up to 1000 prints per year and not all of them were used. Furthermore, Horrockses did not tend to publicise the name of the designers who created the prints. In the early years the links between the brand and Alastair Morton were made explicit, but as time went on they were more determined to create a unified brand image and hence such links were played down. The notable exceptions being Louis le Brocquy and Eduardo Paolozzi. This all meant that even if Lucienne Day’s print had gone into production it would be difficult to know for certain if they were designed by her.

Therefore when going through a January 1950 copy of the Ambassador today I was pretty damned excited to turn up these four designs.

Designs by Lucienne Day for Horrockses

So keep your eyes peeled for these prints on Horrockses garments, because if you find them I think this would count for vintage gold. I think all four are Horrockses (other designs throughout the article only mention one manufacturer per page), although it *might* just be the red abstracted rose design.

As an aside, these images come from an article on the “Society of Industrial Artists” for its Biennial review. I believe this was to promote the use of British artists by British fabric producers. I’m going to keep my eye out for more booklets/ articles relating to the Society of industrial Artists, the images found on these pages were certainly pretty inspirational.

The images too also interested me as they quote Day’s name as D. Lucienne Day. Her name was actually Desiree but she didn’t use this name. This is the only time I have ever seen her referenced as this! This is quite early on in Day’ fame as a designer. 1950 was the year that she designed her first textile for Heals, ” Fluellin” and gained widespread recognition.

For two further posts relating to Day and Horrockses take a look here and here