Banner ladies

These vintage adverts have been doing the rounds of late, but I simply had to share them here (I first found them via retronaut…one of my favourite websites)
The adverts date to the 1880s and 1890s and are of Banner ladies- it would appear these ladies were used like walking adverts for shopkeepers wares.
Searching on the internet has proved pretty fruitless towards finding out more about them, and how they were “used” by shopkeepers. All of these are American, maybe it was an American phenomenon! If anyone has any more info about them I would love to know.
There’s no two way about it, this one has to be THE best of the lot. Lady covered in bagels AND pretzels…now this has to be the definition of good enough to eat ; )
Original link (ie before Retronaut)

The only other similar thing I could find was these fascinating 17th century engravings by Nicolas de Larmessin They form a series called habit de….depicting professionals and their tools (over 100 were produced). They were often referred to as a “satire of occupations”  Intriguing for sure, and possibly an inspiration for the banner ladies…
There is an incredibly exhaustive series of these images here:

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